On the Go: How to Optimize Your Shopify Store for Mobile Use
Statistically, nearly three out of every four dollars spent online shopping are spent through a mobile device. This is because three out of four consumers shop on their phones because it saves time.
So, optimizing your online store for mobile users can be a successful step to attracting more customers. Luckily, Shopify allows you to do that.
Here are 3 tips on how to optimize your online store for on-the-go clients:
1. Use an easy navigation bar
The navigation bar is one of the first things your clients see when they enter your online store. Commonly, the navigation bar is the top bar, but sometimes on a mobile device, it is the hamburger menu that slides out. Make sure it is simple and organized. Consider creating a fixed navigation bar – so no matter how further down your client scrolls, they can always see a homepage link, a search bar, and a checkout link
2. Create an attractive interface
Visual appearance means a lot when it comes to mobile shopping. So, make sure your store’s mobile view is as attractive as your web view.
Here are some tricks which may help:
- Place your pictures at the front and center
- Use visible call-to-action buttons
- Use easy-to-read fonts
- Use icons
3. Show, don’t tell!
Your clients don’t really come to your shop to read. They come to buy your quality products. So, try to limit the amount of your text to absolute essentials: product name, price, variant option, and short description. It will allow your shoppers to focus on the most important element of the page: a photo of the product.
Final advice: think about your design as mobile-oriented first. In our fast-moving world, allowing a client to shop in one click while standing in the Starbucks line is definitely worth considering.
Need some help creating your mobile store?
