Inbound Marketing Services
Attract, Engage, and Convert Your Ideal Customers with Our Inbound Marketing Services
Inbound Marketing Services
Inbound marketing is all about creating valuable content that attracts customers to your business, rather than interrupting them with ads.
By focusing on delivering content that your customers actually want, you can build trust and establish yourself as an authority in your industry.
Ultimately, this can help you grow your business by generating more leads and increasing customer loyalty.
Inbound Marketing Strategy
We create content that ensures your business is positioned as a leader in your industry. At our core, we create valuable content that your audience actually wants to see. By doing this, we can attract people to your business where we can provide you with qualified, interested and ideal prospects.
How Do We Do This?
Business Discovery
As your inbound marketing team, we’ll be working closely with you to gain a deep understanding of your business, your industry, and your target audience. Here’s what you can expect from our Business Discovery process:
- Business & Industry Research
- Technical SEO Website Audit
- Social Media Audit
- Keyword Research
- Competitor Analysis
Customer Personas
Persona development is the process of creating a clear picture of your ideal customers. Personas are archetypes of your target audience, based on real data, supported by your team’s experience working with customers.
- Demographic Analytics & Research
- Customer Interviews
- Data Analysis
- Problem/Issue/Challenge Identification
- Persona Creation
Optimizations
Before we begin attracting, engaging and converting ideal customers, we need to ensure your online platforms are built to deliver. Armed with our Discovery Audit reports, we’ll ensure that your digital assets are well-prepared and provide a seamless experience for your target audience.
- Website
- Content
- Social Media
- Email Marketing
- Online Advertising
- Landing Pages
Content Creation
The fuel that runs the Inbound Engine is the content that is created. We will provide premium quality content that is engaging, educational, relevant, consistent, on-brand and shareable. We prepare a 12-month Inbound Marketing Content Calendar so your goals are clear.
- Email Marketing
- Landing Pages
- Blogs
- Social Media
- White Papers
Goal Driven Campaigns
It all starts with your goals. What are you hoping to achieve with each campaign? We will identify goals and reverse engineer the plan from the finish line using SMART goal making techniques.
S – Specific
M – Measurable
A – Achievable
R – Relevant
T – Time-bound
Analytics & Reporting
Analytics plays a critical role in ensuring the success of your inbound marketing campaigns. By tracking and analyzing key metrics, we can determine what is working well and where there is room for improvement.
- Monthly Report Delivery
- ROI Analysis
- Goal Review
- Recommendations for Improvement
Hope Media House Inbound Marketing Services
Starting from
- 4 Blog Articles
- Blog Promotion - On Page SEO & Social Promotion
- 4-5 Weekly Social Posts
- 1-2 Social Reels
- On Page SEO
- 1 Landing Page (Quarterly)
- Email Newsletter Sequence
- Lead Generation Campaign (Quarterly)
Inbound Marketing FAQs
Short answer: Yes.
Long answer: HubSpot onboarding especially critical because it involves setting up the HubSpot portal to match your specific needs and goals. Without proper onboarding, the portal may not be set up correctly, resulting in a messy database that can be difficult to navigate and use. This can and very likely will cause frustration and resistance from your team’s adoption and hinder their ability to effectively execute their jobs.
A successful HubSpot implementation is a team-effort and we do require clients to be available through the initial onboarding phase.
We are considerate of your time and will clearly layout expectations but some of the requirements to prepare for include:
Availability for consultation and communication: Clients are expected to be available for regular consultation and communication with the implementation team. This may involve answering questions about their business processes and data, providing access to relevant systems and tools, and providing feedback on the implementation progress.
Data preparation: Clients are required to prepare or provide their data for migration to the HubSpot CRM. This may include exporting data from other systems or spreadsheets, and providing ideal data mapping requirements.
User training: Participation in user training sessions to ensure you can maximize HubSpot’s CRM interface and functionalities. The more engaged your team is, the better you will find HubSpot works for you.
Collaboration on customization: Tell us how your business works so we can HubSpot working for you! This may involve providing detailed information about your sales funnel, lead qualification criteria, and reporting requirements.
Testing and validation: Let’s make sure this is working for you. Before we start with live customers and data, it’s best to iron out the kinks ahead of hand.
The more actively a client participates in the onboarding process, the smoother and more successfully the implementation of the HubSpot will be, which will ultimately lead to better sales, marketing, and customer service outcomes.
Building the foundation of your HubSpot portal, training and onboarding your staff takes 3-4 weeks.
We’re excited to help you get started with HubSpot and are here to guide you every step of the way.
What is a HubSpot Service Partner?
As HubSpot Service Partner, Hope Media House, is a certified agency that has demonstrated expertise in using HubSpot’s software to help businesses achieve their goals.
We are trusted experts who have undergone extensive training and certification programs to ensure that we can provide businesses with the highest level of service.
By using Hope Media House to implement your HubSpot Services you can expect to benefit from our:
Expertise: We have developed have a deep understanding of HubSpot’s software and how to use it to achieve specific business goals.
Customization: Service Partners can customize the HubSpot software to fit the unique needs of a business. Setting up workflows, automating processes, and creating custom reports to help businesses achieve their goals more efficiently.
Support: We offer ongoing support to businesses using HubSpot’s software. From providing training, answering questions, and troubleshooting issues our job is to ensure you are getting the most from HubSpot as you can.
Onboarding: As a Hubspot Service Partner, we are able to provide you with the required Onboarding services as opposed to one’s offered through HubSpot. This can be beneficial not only financially, but also in the personalization of your account but also the frequency with which you meet with us.