How A Custom App Can Help Your Small Business

Technology

It’s a fair bet that your phone is full of apps.

As mobile phones, and custom apps specifically, become the standard tool for connecting people online, don’t let your business get left behind.
 
Learn how small businesses can also benefit greatly from the opportunities a custom app provides, at a price that’s worth the investment.

01

Simplified & More Intelligent Communication

The best way to get a hold of someone nowadays is through their mobile device. American adults will spend, on average, over 3 1/2 hours on their phone every day and that number is expected to only increase.

Email campaigns, newsletters and flyers are becoming increasingly difficult to distribute due to anti-spam laws and overhead costs.
 

Customers with your app can receive personalized instant messages, called Push Notifications, directing them immediately into your app. There is no better way to promote time sensitive information to exactly the correct customers.

Opportunities include:
 
  • Sales & Limited Time Offers – Promote a one-day only sale or a last-minute opening or availability for your store or business.
  • Important News or Announcements – Inform customers of your extended hours or major events.
  • Geographical Messaging – Send customized messages to specific customers based on their location.
  • Fun Personality Messages – Jokes or congratulatory messages can provide a little life and personality to your company’s image.
  • Business Orientated News – Find new employees, send invoices, or employee reminders.

02

Improved Value to Customers

You company’s app doesn’t have become a viral hit to be viewed as an improvement to your business in your customer’s eyes.

A well-built app can be, and often is, a simple tool that makes your customers life a little easier, or rewarding.

This could be done by:

 
  • Easy Sales Portals – Online stores can be accessed and connected to with a single tap. Customer information can be safely stored and saved for simple on-the-go purchases.
  • Loyalty Rewards – Purchases are rewarded with points which are redeemable at a later time.
  • Coupons & Savings – Exclusive sales promotions and coupons can be made available to a customer through your app.
  • Tips & News – Information and important news can be posted through a simple to read and find feed.
  • Simplified Scheduling – Scheduling and reminding customers of upcoming visits or appointments.

 

03

Learn Who Your Customers Are

Providing a customer with a unique profile lets them receive customized service that better meets their needs. The more they share, the more you can provide too. Information like someone’s geographical location or their purchasing history can allow you to craft customized service specifically for them.

Additionally, as a business owner, you can glean important data from your company’s app.

Hundreds of data points can be collected and compiled providing a potential treasure trove of information that could otherwise be lost. For example, you may learn that customers in a certain location and more inclined to purchase a certain item at a certain time of the year and provide incentives or rewards for this.

04

Leading Edge Technology

A custom app can provide a way for your to differentiate yourself from your competition. People, especially younger generations, have come to expect immediate access to their favourite stores, brands and businesses.

Providing an easy, 24/7 portal to be accessed satisfies this need for many potential customers.
 
Synchronizing your business with the other parts of your customer’s lives is another added benefit. Adding an appointment to a customer’s mobile calendar, sending easy to share announcements via their social media accounts are two examples for nearly all businesses.

05

Improved Brand Awareness

Maintaining your businesses visibility is important.

Giving your business access to a customer’s daily life will undoubtedly improve your brand awareness. If your app does improve their life, saves them time, or simply does something cool – your customer now has a simple way to share your business with their family, friends or co-workers. And something for your new customer to immediately do (download your app).
 
At a minimum adding your businesses logo to your customer’s phone is a simple, and often, subliminal reminder of your businesses impact on your customer’s life. Whether they use your product or service on a daily basis, or just once a year, being seen daily on their mobile device will strengthen your presence.

What Should You Do Now?

Think About How An App Could Help Your Business

If you are thinking a custom app could help your business, consider some of these questions and contact us:

 
  • Do you sell a product? Or are your a service provider?
  • Are your customers mostly local to you? Or are they located throughout your city, country or worldwide?
  • What would you like your app to do for your business?
  • Generate sales or leads?
  • Provide improved value to customer?
  • Improve internal efficiency?

 

Once you have an idea of these questions, you might want to see how Hope Media House could help you out.

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Surabhi Nag
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