5 Tips for Improving Your Online Store’s Sales
An online store is an awesome tool to add to your sales arsenal.
01
Use Great Photos or Videos!
Nothing will kill a potential customer’s confidence in your product than their first impression of it – and that’s going to be the photos you include.
Spending some money on professionally shot product photos is always a worthwhile investment.
This is especially important for new customers who may not have used your products before. You are going to need to clear the extra hurdle of not being able to see, touch and test out whatever you are selling.
The best way to ensure confidence in a product online is to provide high-quality, well-lit images.
If you are selling clothes or garments, zoom in on stitching so your potential customer can confidently see your product is worth the purchase. Multiple angles of the same product, or an evidence of it being used with instill trust that your product is worth it.
Same black bike, much different impressions.
02
Simplify Check-Out
Finding your way to the check-out page shouldn’t remind you of navigating your way out of a Las Vegas casino.
In fact, your customer should be able to find the ‘Check-out’ button from any section of your store.
Half of the battle as an online business is getting a customer to add your product to their cart. The second half is getting them across the finish line to confirming their order.
Remember, people online are very unlikely to search for what they are looking for beyond a few seconds. That doesn’t give you a lot of time!
03
Keep Track Of Everything
The beauty of an online store goes beyond opening an additional income stream – it provides you with an endless amount of data to discover trends, customer funnels and much more.
Setting up conversion goals, purchasing funnels, tracking entry and exit points, and values to your purchases may seem tedious from the outset, but you can gain invaluable information on your customers by doing so.
04
Use Product Descriptions!
Just like your high-quality product photos, your product descriptions need to tell your customer everything they could ever need to know about your product.
Technical products require a lot of detail on what exactly they are. Measurements like weight, size and materials used are especially helpful.
05
Encourage Complimentary Products
When a customer adds a item to their cart, or is viewing a particular item, there’s often a good chance that there are complementary products that work together. This is your opportunity to present your customer with a helpful suggestion for what else they might be looking for.
What Should You Do Now?
Choose What To Start Selling Online Not everything you offer may be a great online purchase – consider shipping requirements especially. Some of the best products to test out are ones which your customers already have trust in – that eliminates the need to ‘sell’ them on their purchase.
Show similar products together and make use of filters and buttons. It’s often better to show 1 or 2 items very clearly, than all at once.