Hunch
CLIENT
Hope Media House
LOCATION
Vancouver
INDUSTRY
Sports Gambling
SERVICES
Mobile App Development
ENVIRONMENT
React Native
RELEASE
2018
Hunch is a simple game for predicting the winners of your favourite sports leagues and winning real cash!
Hunch is the easiest sports pick’em game for predicting the winners of your favourite sports tournaments and win prizes!
Client Needs
Develop a sports pick’em game that is easy to learn, fun to play and brings players back day after day. We wanted to have Hunch available on both Apple App Store & Google Play Store and incorporate real-time scoring updates.
HMH Solution
We created a simple to learn and highly engaging game that is available on all platforms. Hunch is now used daily by 1000’s of players around the world, playing NHL, NBA, NFL, MLB & NCAA games with their friends.
01
Discovery & Design
As Hunch was a project we developed on our own, the Discovery phase was a little different than a typical project. We began by outlining what type of app we wanted to build and what our goals for it would be.
We narrowed it down to three components:- It has to be fun
- It has to simple
- It had to keep you coming back
Next, we investigated how their existing digital programming was integrated to their workflow and spoke with their employees to outline how their app could alleviate some of the more time-consuming tasks allowing for easier, more efficient processes.
As sports fans, we decided to focus the game on the most basic premise fans ask one another: ‘Who is going to win?’
Next, planned out how to allow for a ‘Huncher’ (or player) to make their picks and how to best layout the game so it wouldn’t require any learning curve at all. Each ‘Huncher’ would have their own profile and choose which leagues they wanted to play in. They would be able to track their success against other ‘Hunchers’ via a Leaderboard.
02
Development
After coming up with the primary concept of the game, we needed to put it into action.
Our Minimum Viable Product was to create a schedule of NHL games that allowed a ‘Huncher’ to pick their winners on a daily basis, prior to each game starting.
In our iterative development process, we were able to fine-tune the game by incorporating enhanced data, like team’s Home and Away records and recent game results. We also provided User Feedback like tactile selection and highlighted game selections.
Our internal beta proved to be successful and we then broadened the game’s breadth by including NBA, MLB, NFL and most recently NCAA Basketball.
03
Product Launch
After testing Hunch thoroughly, we were prepared to submit the game to Apple’s App Store & Google Play Store. Both app stores accepted the game and it was now time to see how the public would take to the game.
Our response was immediate and tremendously positive.
