Beautifi
CLIENT
Beautifi
LOCATION
Vancouver
INDUSTRY
Healthcare
SERVICES
Website Development &
Custom Software Development
RELEASE
2021
Beautifi makes Health & Beauty Affordable providing flexible plastic surgery financing for elective procedures not covered by healthcare plans.
We created a custom app to centralize customer management, product development, payment collection & much more.
Client Needs
The Beautifi platform required a directory of doctors and clinicians to market their procedures and specialities for patients to browse and a financial lending and application intake program.
HMH Solution
We proposed a two-component project for Beautifi; the Doctor directory and loan calculator tool was custom developed while the loan application and user authentication is built as a custom web-application.
01
Discovery & Design
As this project required two parts, we first needed to understand how the website and the web-app would integrate. Additional consideration was put towards the featuring of specialists to market their procedure capabilities. Multiple third-party integrations were also scoped.
02
Development
Two concurrent streams of development necessitated a high level of integration and cooperation between with our teams.
03
UX Refinement
Providing the Beautifi team an ability to highlight particular specialists with Featured and Beautifi Verification was an additional feature created to promote preferred specialists. It was critical that the web-app and website be matching in style and design so users would seamlessly move between the two without jarring differences.
04
Product Launch
Beautifi is now available for Canadians to browse and discover cosmetic and elective surgeries while also applying and receiving financial assistance.