Rockies by Rail
CLIENT
Rockies by Rail
LOCATION
Vancouver, BC
INDUSTRY
Travel Agency
SERVICES
Branding, Design, Web Development
ENVIRONMENT
WordPress
RELEASE
2025
When two adventurers invite you on a journey, you come aboard.
This is what we did when Charlie and Steve asked for our help in designing and developing a website for their new exciting business – Rockies by Rail.
Rockies by Rail is a boutique travel agency specializing in luxury rail tours through the breathtaking Canadian and U.S. Rocky Mountains.
The first step on this journey was to develop the Rockies brand – it needed to highlight the freedom of the West Coast and the elegance of luxury travel.
We’ve partnered with Colin de Jersey to develop branding that blends sophistication and adventure. It turned out to be just what we hoped – clean and recognizable, with a minimalistic train logo, deep gold and earthy tones, and a clean, modern typeface.
The next step was to create an intuitive website journey that keeps users engaged while leading them to take action. We structured the website as a seamless funnel, ensuring every page naturally guides travelers toward the enquiry page. Visitors can explore based on their preferred destinations or the routes they already know, with all paths ultimately leading to the same destination — the enquiry page.
Instead of a standard enquiry form, we built an interactive experience where users can customize their dream rail journey before submitting an enquiry. We wanted to make the enquiry process engaging and personalized, increasing the likelihood of conversions.
To maintain fast loading speeds despite the site’s high-quality imagery, we optimized every image, added alt tags for accessibility, and fine-tuned titles and copy for SEO. This balance between visual appeal and performance ensures a smooth experience while improving search visibility.