Fundamental Power Solutions
CLIENT
Fundamental Power Solutions
LOCATION
Coquitlam BC
INDUSTRY
Electrical & Industrial
SERVICES
Website Development
RELEASE
2020
Fundamental Power Solutions provides electrical power equipment for rent to some of Canada’s largest industrial projects.
We provided a fresh look to their website, highlighting their expertise, simplifying lead generations and providing a digital rental program.
Client Needs
With over 135 years of combined experience in the industrial power supply industry, Fundamental Power Solutions needed a website that conveyed their authority in their domain while increasing their lead conversions.
HMH Solution
Develop a responsive, brochure website highlighting Fundamental’s wealth of industry experience and their innovative solutions for the power supply needs of large scale projects. Online access to technical documents like product manuals, spec sheets and operating guides. A Case Study library providing insight to Fundamental’s capabilities across a wide-range for industries.
01
Discovery & Design
When designing a forward-thinking technology company’s website, like Fundamental Power Solutions, function and form are critical. The overarching purpose of Fundamental’s site is to instill confidence in their abilities.
While the site was designed to tell the history and capabilities of Fundamental, it was still important that potential customers can easily get a quote or contact Fundamental’s staff.
The ‘Contact’ button is visible for every section of the website, meaning there’s no requirement on the visitor to find a way to contact them.
02
Development
By using the ‘show, don’t tell’ technique we were able to give real-world examples of how Fundamental has worked with each industry type listed. Not only does this make for a more informative and interesting site, it also does wonders for industry specific search results.
To support Fundamental’s rental equipment business we not only included their products and their specific information along with images, we also included their product manuals, spec sheets and guides. This makes the site more than just a sales tool, but also a support tool for clients to help themselves.
03
Site Launch
When the Fundamental’s site was completed, we assisted in changing the previous version of the site to the new one, along with standard Google Search Console support.
As Fundamental is regularly updating their inventory and Case Studies, we provided in-depth tutorial sessions so their team was able to make any updates they needed.
