Jam Cafe is one of Vancouver and Victoria’s most popular brunch destinations, known for lineups out the door and a loyal customer base. But their digital presence wasn’t keeping up with their in-person reputation. Their objectives were to:

• Redesign their website to reflect the cozy, vibrant atmosphere of the restaurants
• Ensure the site could easily support four locations, with clear menus, hours, and contact information for each
• Improve local search visibility for high-intent keywords like “best brunch in Vancouver” and “Victoria breakfast restaurants”
• Create a user-friendly experience that worked seamlessly across desktop and mobile
• Showcase their food and interiors through high-quality photography to give visitors a taste of the in-person experience

For Jam Cafe, the website needed to become more than an online menu, it had to serve as a true extension of the restaurant experience, connecting their reputation for great food and atmosphere with an equally strong digital presence.

The new Jam Cafe website brought their in-person energy online while delivering measurable improvements:

• Significant increase in organic search visibility for local brunch and breakfast keywords
• Higher placement in Google search results for “best brunch Vancouver” and “Victoria breakfast restaurants”
• Streamlined user experience that reduced bounce rates and improved time on site
• Clear location pages that drove more calls, directions, and reservations across all four restaurants
• Positive customer feedback noting the site was easier to use and more reflective of the Jam Cafe brand
  

The refreshed digital presence not only matched the popularity of Jam Cafe’s food and atmosphere but also strengthened its position as one of the top brunch destinations in Vancouver and Victoria.