You probably remember how in late 2020, Instagram replaced the “Activity” tab with the “Shop” tab. That’s how a purely social platform became more business-friendly. Today, this feature helps clients shop products without leaving Instagram.
And it is quite successful in it. In 2019, a Facebook study showed that 54% of respondents purchased items shortly after seeing them on Instagram. In 2020, the HootSuite report revealed that 36.2% of business-to-business decision makers use Instagram to look for new products and services.
How do shoppable posts work?
They are marked with a clickable shopping bag icon with a “View Products” call-to-action. After clicking it, a user can see the product information. For a user, it is a smooth shopping experience. For you, it is an opportunity to promote your products without seeming too pushy.
How to create shoppable posts on Instagram
- Be located in Canada, United States, or one of these markets.
- Have an Instagram business or creator account
- Sell physical products that comply with Instagram merchant agreement and commerce policies
- Have your Instagram account connected to a Facebook Business Page
- Have the Facebook sales channel installed on your Shopify store. This channel is included in all Shopify paid plans and creates a Shop tab on your Facebook page
- Go to Shopify admin, click Settings, and then Apps and sales channels
- Click Facebook
- Click Open sales channel, and then Overview
- In the Instagram Shopping section, click Set up to start
- Connect the required Facebook accounts
- Review and accept the terms and conditions, then click Request approval
- Wait up to 48 hours for Facebook to review your products
Voila!
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